Changing how brands and press find each other.

When I started as a reporter at the Village Voice, every new story was a thrill. I chased a lead, found the right person, and uncovered a story worth telling.

Over the next two decades, as the Italy correspondent for The Hollywood Reporter and writing for outlets including CNN, the BBC and U.S. News & World Report, I watched that thrill fade. My beat was one of the most specific in journalism: Italian cinema. Yet every day, my inbox filled with hundreds of press releases far outside it. And when I needed one specific expert, finding and verifying them could take days.

“Our job is to bring out the truth. That’s hard to do when you’re buried in noise.”

I saw the same problem from the other side. Working in communications and content strategy for brands like Red Bull, I watched great companies spend heavily on outreach built around long media lists and mass emails, while the reporters who would have loved their stories never saw them.

Public relations has barely changed in a century. Today, AI is flooding inboxes with even more noise. But it also gives us, for the first time, a way to cut through it.

“I want to make journalism exciting again: the right story, the right person, at the right time.”

That’s why I built AnyPresse. We verify that people are who they say they are, and we connect them with exactly the right people on the other side. Journalists get back to discovering stories. Companies with something real to say finally get heard. And readers get better stories, built on better facts.